Do you love selling products? Maximize your profits with this collection of great WordPress plugins for Retail Stores.
While competition is growing rapidly in the prosperous world of eCommerce, the right choice of plugins will make a difference to your site. For this use, I have prepared this list of WordPress plugins for Retail Stores. They have proven to improve the workflow of retail stores but I’m pretty sure they are also good for many other e-shop types. Some of them have premium editions with additional features. Let’s take them one by one, in a non-hierarchical order (but we’ll start with the one you can’t miss!).
WooCommerce: The Powerhouse
The advantages of using WooCommerce with WordPress are countless. It is a plugin that upgrades a blogging platform into a complete eCommerce solution. Acquired by Automattic (the lead contributor of WordPress) in early 2015, the plugin became dominant in this market to the point it can support virtually any kind of shop. The developer team continues to distribute the plugin for free and it also runs a website with tons of premium plugins. Moreover, most of the featured plugins of this post are designed to work with WooCommerce. It’s a fact that WooCommerce has turned out to be the favorite open-source solution in the market today.
WP All Import: The Great Importer
This list of WordPress plugins for retail stores continues with WP All Import. Usually, importing products is one of the first things to do when you initiate an online shop. With this plugin, you can import a lot more than products. It comes for free with several features like importing images and variable products. You only need to prepare an XML or a CSV file matching the correct fields, and then, you can add multiple products with a few clicks. It’s also very handy when migrating from one site to another or for importing bulk products from a provider. The pro version supports importing custom fields, images to the media gallery, cron jobs (which is a must if you need to install a great number of products), URL import, and much more.
Custom Product Tabs for WooCommerce: The Expander
Adding custom tabs on the product pages of the WooCommerce store has never been easier. The default tabs are kind of generic so, you need some extra assistance to define your products’ features. Additionally, you may need to include general information about the shop in every product. This is helpful as you actually never know where a new visitor is coming from. Adding more tabs without a plugin is possible by modifying the functions.php file. Otherwise, add this plugin, and it will do the work for you. Custom Product Tabs for Wooommerce will also not bloat your site’s code because of its small size. Give it a try!
Facebook For WooCommerce: The Marketeer
Hands up if you are running a retail/wholesales store and you are using the marketing tools of Meta (f.k.a Facebook). Facebook for WooCommerce is one of the most popular WooCommerce plugins for retail stores. Although it has been heavily criticized by users for inconsistency (our experience was satisfying, though) it can work great if you spend some time adjusting the settings. Since it’s maintained by Facebook itself, it is supposed to follow every recent change made by the social network. You will need to add the infamous Pixel tracking code to make it work. We recommend giving it a try before looking elsewhere.
Flexible Checkout Fields: The Customizer
The default checkout fields on WordPress have been designed to work with a hypothetical business model. Even so, you may need to customize the fields of the checkout form to make it comply with your retail store. Flexible Checkout Fields for WooCommerce is one of those WordPress plugins for retail stores you can’t believe they don’t exist as standard functionality. Imagine needing to remove bulk rows of fields you don’t need. Or add custom rows that match your business needs. Rearrange the rows of the form with a few clicks. Change the default labels and add your words to the placeholders with ease. You can even add some fields on the cart page. This way you can give your customers a custom experience from top to toe.
Mailchimp For WooCommerce: The Salesman
The mailing list has served marketing purposes for more than a decade. In fact, it is the wider spread and most effective way to sell products today. Billions of mailboxes are bombarded with newsletters every day. Nicely formed newsletters can bring you extra traffic exactly when you need it. Mailchimp for WooCommerce works in line with WooCommerce so you can keep connected with your existing customers. You can now promote your offers with this handy plugin that provides streamlined integration with Mailchimp. The service evolved into being synonymous with email marketing. If you need to create or expand a relationship with your audience add it to your site. It’s one of those great WordPress plugins for retail stores that work silently in the background without ever noticing.
Payment Gateway Based Fees and Discounts for WooCommerce: The Cashier
When it comes to massive selling of products, the standard ways of payment or distributing products might not be enough. Out-of-the-box WooCommerce functionality does not go too far into this; it covers only different shipping classes. Adding and activating this plugin is a lifesaver. Set additional fees or create discounts, easily, according to the payment methods. A popular scenario is the local pic-ups; allow your customers to collect their products from the physical store, then exclude them from paying shipping costs. With Payment Gateway Based Fees and Discounts for WooCommerce plugin, you can do that with a few clicks. You can use multiple scenarios as well. After installing it, go to WooCommerce and you’ll find it under the Settings tab, ready to configure the choices.
PixelYourSite: The Spy
Facebook remains one of the most popular places for promoting your products. PixelYourSite – Your smart PIXEL (TAG) Manager is a tag manager that was designed to work with Meta Pixel (f.k.a. Facebook Pixel) but soon evolved into working with Google and many other tags as well. In case you didn’t catch the trend, tags are a popular method for tracking the performance of the site. With this exceptional plugin, you can keep track, measure, and even improve the overall performance of your ads. PixelYourSite collects data from everywhere your ads are shown. Not to mention, the pro version takes advantage of every modern tracking method (tracking actions, firing events). It is like a marketing swish-knife. You can always start working with the free version and upgrade the moment you feel your shop is ready for more engagement.
Product Feed PRO for WooCommerce: The Distributor
Does it happen to have an e-commerce site and desperately need to collaborate with a third-party marketplace like Google and Facebook? To push your top products to those places and attract more visitors, you only need this great tool. It is a professional plugin that comes with no cost. It is currently available on the WordPress repository and does all the hard work for you. Among other features, It allows for multiple feeds. In addition, there is no limit on the number of products you can put in the feeds. Therefore it’s a one-stop solution. The Elite version allows you to fine-tune the feeds even to the smallest details. If your aim is to start a successful campaign then consider adding Product Feed PRO for WooCommerce. For me has become one of the top priorities among WordPress plugins for retail stores.
FiboSearch – Ajax Search for WooCommerce: The Assistant
Fibo Search – Ajax for WooCommerce is one of those WordPress plugins for retail stores based on a very simple but essential idea: to enable direct search for products on the home page. Its intuitive interface allows for instant searches, like in most web search engines. It will show the most relevant results and links to the full search results page. Easy to install and with a great support service, is the one-stop solution for enabling this feature on your site in case the theme does not support it out of the box.
Woo Custom Stock Status: The Separator
It’s not a secret that most retailers work firmly with wholesalers and they depend on the availability of their products. There is a point where you somehow need to separate the ready-to-ship products from the rest. With Woo Custom Stock Status you can add a message like “wait for 2 days to receive your order” which is fair enough for a good price. Note that, not all people buy “on the fly”. Some can wait a few more days to get a product at a really good price. This way, you can have an advantage over the competitors. The plugin is also very useful when you provide your products to a marketplace. In fact, most marketplaces require properly informing visitors about the actual availability of your listings. It is a necessity for every modern online store.
WooCommerce Cart Abandonment Recovery: The Reminder
For numerous reasons, a visitor can leave the page before completing the purchase. While browsing your site, a lot of things can happen. The visitor can be distracted anytime; a notification, a phone call, or a reminder can take the person away from the screen. This can result in a missing opportunity for your business. WooCommerce Cart Abandonment Recovery gives the visitor another chance to complete the purchase. It sends a few emails, politely asking to finish what once started. The person might be relaxed at a later time and remember something was left undone. People, in general, are not satisfied leaving “unfinished business”, even as simple as retail purchases. Furthermore, if the product is on Sale, the person might consider completing the purchase to not miss your unbeatable offer.
YITH WooCommerce Wishlist: The Bookmarker
The YITH team is one of the earliest supporters of WooCommerce. As a result, the YITH WooCommerce Wishlist plugin is widely adopted by thousands of users around the world. Many themes include it in the requested plugin package. It provides almost native integration with WooCommerce. Adding and activating it on your site is a hell of a smart move. It allows customers for creating lists of favorites right on your site. It’s a fact that many visitors are just hanging around on the web. By creating a list on your site they are more willing to come back. Maybe is a specific item they can’t locate in other shops. Or a very competitive price they can’t find elsewhere. Even if a small number of visitors finally buy an item, you have an extra profit you’d otherwise, miss.
Yoast SEO Premium: The Friend
What is better than Yoast SEO? Yoast SEO Premium can help your site rise up in search engine results. You will need to spend some time to make the best out of it though. As with most SEO tools, it does not work out of the box. Instead, you need to manually add key phrases, descriptions, and alternative texts into the product. Thankfully, it integrates various tools to help you find what’s best for each case. By the time you become familiar with the settings, the process itself becomes easy and eventually, it will become part of your daily routine. As part of a complete SEO strategy, the optimization of your products is important for the general visibility of your store on the web, so it is worth the extra time.
Do you use a plugin worth adding to this list? Feel free to mention it below!